on creating a new HR brand
Based on personal experience of AI Community and ODS teams of 7000+ members
Online contest focused on 5 cities
(November - December)
  • 2 weeks
  • Various Russian cities, mainly Moscow, St. Petersburg, Ekaterinburg, Novosibirsk, Tomsk, Nizhniy Novgorod, Chelyabinsk
  • 300 – 400 people
  • The key idea is a game similar to poker with using AI organized by Sberbank, although more complicated from the organization's point of view
Offline hackathon in St. Petersburg
(December or January)
  • 2-3 days
  • A beautiful ground not connected with any university/business incubator
  • 50-100 people
  • The key idea is AI decisions which can be useful for Samsung products
New-year offline event in Moscow
(December or February)
  • 1 day
  • A beautiful ground not connected with any university/business incubator
  • 300 people
  • The key idea is interesting content, winners awarding, an informal party
Next 7 steps
Step 1
Step 1
Event idea and methodology development
  1. An event idea
    1. Aim and task formulating
    2. Key market tendency formulating
    3. Common event logic/mechanics development
    4. Event ground searching and stydying
    5. Event top-level structure and content
    6. Event top-level timing
    7. Demands to the speakers/ experts / participants
    8. Demands to the event content
    9. Announce channel list development
    10. Schedule working out, roles assigning and people in charge appointing
  2. Hackathon/online contest methodology
    1. Event stages emphasising
    2. Emphasising of the check-points the teams are to pass
    3. CRM development for the participant/team leading
    4. Detailed timing per minute
    5. Educational content development
    6. Teams tracking system development
    7. Expert session methodology development
    8. Tracking methodology development
    9. Tracker searching and preparation
Step 2
Step 2
Website development
  1. For every event a special website is being developed with all the event information and a registration form
  2. Domen, hosting registration
  3. Website design
  4. Website content
  5. A participant form
  6. A common CRM for the participants which contains all the website registrations
  7. The pages can be united in one website
  8. The website support and renewal
Step 3
Step 3
Hackathon and contest content and aims development
  1. Analisis and data preparation for the tasks
  2. Doing the tasks by own strength to validate task data
  3. Additional task content development
  4. Task description
  5. Online contest ground launching
  6. Server infrastructure organization
Step 4
Step 4
Expert (speakers, team mentors, judges) searching and training
  1. Expert searching
  2. Background and expert expertize checking
  3. Negotiations with experts
  4. Expert training
  5. Expert logistics and accomodation
  6. Expert support
Step 5
Step 5
Announcing, commercial and participant selection
  1. Press release and news development
  2. Announcing through personal media interaction channel
    1. E-mail
    2. Social websites
    3. Messengers
    4. Website
  3. Informational partners
    1. Infopartner list development
    2. Negotiations with infopartners
    3. Announcing in infopartners channels
  4. Commercial purchasing
    1. Context commercial
    2. Social websites
    3. Banner websites
  5. Participants selection
    1. Methodology and selections criteria development
    2. Selection organization
Step 6
Step 6
Preparation and conduction of the event
    1. Ground
    2. Negotioations with the event ground
    3. Ground design
  1. Ground technical rider
    1. Technical rider development (demands to the ground technical support: sound, light, internet and so on)
    2. Checking the technical rider on the ground
  2. Food
    1. Negotiations with the food provider
    2. Menu development
  3. Distributing materials, printings, name-tags,
    1. Design
    2. Printing out
  4. Administrators, organizators
    1. Instruction development for administrators and organizators
    2. Administrator and organizator training
  5. Participant support
      1. Instruction development for administrators and organizators
      2. Support service
      3. Appeals processing
    Step 7
    Step 7
    Report materials (an article, a video clip)
    1. Photo and video on the ground
    2. Script of the report video
    3. Photo processing and video cutting
    Prior event plan for 2018
    4 meetups
    Inviting famous speakers for increasing Samsung HR brand status
    Annual online contest with 2-4 stages
    With the purpose of creating a big candidate funnel for Samsung
    1 offline hackathon per each IT city in Russia
    For Samsung offline presence
    (Moscow, St. Petersburg, Ekaterinburg, Novosibirsk, Tomsk, Nizhniy Novgorod, Chelyabinsk)
    Offline event at the end of the year with the year results, content, awards
    A bright emotional event for fixing HR brand in the society mind
    AI Today team is ready to become your HR partner
    Permanent support
    AI team is ready to be your HR partner in Samsung company supporting and turnkey realization of the HR brand development strategy.
    Digital platforms development and support
    AI team is ready to develop and support Samsung HR brand digital platform.
    We'll be happy to share our experience in forming a society of loyal and talented IT specialists
    Pavel Doronin
    AI Today General Director and AI Community founder